Tips and tricks13. 7. 2023

The Ten Commandments of Cold Calling: 3.  Prepare perfectly

If it seems to you that so far in our series on cold calling we are only talking about preparation, you are absolutely right. Perfect preparation is the absolute foundation.


First, let’s remind ourselves again what cold calling is actually about: Pwith cold calling, the salesperson addresses potential customers who do not anticipate this in advance. Its aim is to establish contact, present a solution and usually arrange another meeting.

It is a discipline that requires not only strong nerves, but also a special set of abilities and skills. That is why we have prepared the “cold calling ten” for you, in which we specifically focus on the B2B segment. You can find it nicely put together on our blog .

In previous installments, we talked about how to prepare mentally and how to prepare a quality list of potential customers.

But good preparation also includes other steps:

  1. Get to know the product or service you offer perfectly. What makes your solution unique? What are your selling points?
  2. Know your future clients (and think about them individually). What exactly do they need? What problem can you help them with?
  3. Prepare a call script , i.e. a call scenario. As you create it, think: How to generate interest as quickly as possible? What might a potential client ask? How to respond to the most common objections?
  4. Think through the style and tone of communication , which is in line not only with your brand, but also with the expectations of your customers.

Make it easy with Intedat

Would you like to reach potential customers in a high-quality manner, but do not have the capacity to do so? We will help you.

  • We select companies that match the profile of your ideal client.
  • We will get to know your product or service perfectly.
  • We will prepare and debug a professional call script in cooperation with you.
  • We will systematically contact the selected companies.
  • We will pass on the contact of those who have shown interest in your solution.

Want to know more?

Contact us and arrange a free consultation.


What potential does our cooperation have?

Wondering whether it would be worthwhile for you to use Intedat?
Give us three minutes and you will find out.

  • We will find out the number of your potential clients or suppliers
  • We will recommend a suitable solution for you
  • Everything is free and without obligation
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Why to expand with us?

  • 10 years of experience
  • 900+ customers
  • 40+ countries
  • Saving time and money
  • Proven procedures
  • GDPR Compliant

What do our clients say about us?

"We develop and manufacture packaging for all sectors of industry. With the help of Intedat we reached potential customers in the Czech Republic and we are very satisfied with the campaign. From the segments addressed, we are receiving inquiries and requests for supply options."

Michal Turoň

Michal Turoň
Sales Director

"We specialise in the production of machined parts including surface treatments. Intedat offered our capacity to engineering companies in Germany and Switzerland. As a result, new orders exceeding CZK 1 million were placed. We are negotiating with other customers."

Lukáš Jírový

Lukáš Jírový
Managing Director

"I am pleasantly surprised by the result of the cooperation with Intedat. Their approach is professional. The application is very good. It makes it easier to work with leads and has analytics. We have an overview of how many companies have been approached and how many have expressed interest in our products."

Antonín Vlček

Antonín Vlček
Sales Director

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