Tips and tricks15. 6. 2023

The Ten Commandments of Cold Calling: 1.  Adjust your head

"Cold contacting" is not for everyone. But when done right, it brings results. We will advise you how to do it.

Cold calling is a sales method where a salesperson addresses potential customers who do not expect it in advance. Its aim is to establish contact, present a solution and usually arrange another meeting.

It is a discipline that requires not only strong nerves, but also a special set of abilities and skills. That is why we have prepared the “cold calling ten” for you, in which we specifically focus on the B2B segment. You can find it nicely put together on our blog .

So how do you make successful cold calls?

1. principle: Prepare your head

It is said that up to 90% of sports performance is made by the “head”, the psyche. The same applies to cold calling. So before you start calling:

  • get to know the solution (product, service) you offer as best as possible
  • specifically name its benefits – what it brings to customers
  • remind yourself that rejection is part of your job—it doesn’t mean you’ve failed

But of course, the goal of a marketer is not to listen to rejection all day. So how do you increase your chances of success? More on that next time.

That cold calling still doesn’t appeal to you?

No problem. At Intedat, we can not only find future customers, but also address them. Professionally, efficiently and systematically.

Contact us and arrange a free consultation.


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"I am pleasantly surprised by the result of the cooperation with Intedat. Their approach is professional. The application is very good. It makes it easier to work with leads and has analytics. We have an overview of how many companies have been approached and how many have expressed interest in our products."

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Sales Director

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