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Know-how

Inspiration & guides

Practical know-how for B2B business development, finding new customers and suppliers, and improving your company's visibility in AI tools.

B2B Business Development

Practical guides for companies that want to systematically identify new customers, suppliers, markets and business opportunities in domestic and international markets.

How to do business development

Modern business development (BD) is no longer about "chasing contacts". It's a unified discipline that combines strategic planning, AI analytics, and intelligent automation of communication.

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How to do market segmentation

Many B2B companies make a fundamental mistake: they segment the market only by industry and company size. The result is that sales teams often waste their capacity reaching out to entities that simply aren't interested in the product right now.

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How to do prospecting

Prospecting — actively searching for and qualifying potential clients — is the foundation of every B2B sale. Yet it's the least favourite part of the job for most reps. Without a system and automation, hunting for contacts in spreadsheets and databases is inefficient and draining.

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How to source suppliers

The days when the only measure of a good purchase was the lowest price are over. In a world of geopolitical instability, procurement is shifting from an administrative function to a strategic pillar of the company. The buyer's job today isn't just to "buy" — it's to ensure production continuity and eliminate risk.

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AI Visibility

Practical guides that help AI tools better understand your company, its products, services, technologies and areas of expertise.

AI Visibility: How to Help AI Tools Understand and Find Your Company

How to help ChatGPT, Gemini and other AI tools correctly understand what your company does. Website content, expert content, external sources, video, information structure and measuring results, shown on the example of a manufacturing company.

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