Tips and tricks20. 7. 2023

The Ten Commandments of Cold Calling: 4.  Think “elevator pitch”

Maybe you were looking forward to finally picking up the phone this time. But hold on a moment longer. See you next time.


First, a traditional reminder of what cold calling actually is:

During cold calling, the salesperson addresses potential customers who do not anticipate this in advance. Its aim is to establish contact, present a solution and usually arrange another meeting.

In the last three parts, we talked about preparation , namely:

  • how to prepare mentally
  • how to prepare a quality list of potential customers,
  • how important it is to know your service/product and your future clients and prepare a professional call script.


This time we will talk about the so-called elevator pitch, i.e. about “elevator presentation”.

What exactly is it?

It is a short presentation aimed at attracting potential customers and convincing them that your solution is right for them.

The name “elevator pitch” comes from the idea that you should be able to present the benefits of your solution (product, service) while riding the elevator, i.e. in a few seconds .

Well, maybe in a few tens of seconds. (Try to fit in thirty, anyway.)

And how to create a quality “elevator presentation”?

Four tips:
  1. Focus on customer value. It is not enough to describe what you do or what you offer. You also need to show how you can solve your client’s problem or respond to what they need. Use specific examples or statistics.

  1. Speak briefly and clearly. As we already said, the “elevator pitch” should be no more than 30 seconds long and contain only key information. Avoid technical terminology or complex explanations. Communicate simply and to the point.

  1. Try to spark curiosity and action. The goal of the “elevator pitch” is not to close the deal on the spot, but to establish contact and start building trust. Therefore, you should end your presentation with a question, offer, or challenge that motivates the audience to further communicate or collaborate.

  1. Train and improve. An “elevator pitch” is not something you write once and then use it over and over again. It’s something you have to regularly practice and adjust according to the situation and target audience. Ask colleagues, friends or mentors for feedback and test your elevator pitch in different situations.

Would you like to find new clients, but don’t feel like coming up with an “elevator pitch”?

No problem. At Intedat, we not only identify your future customers, i.e. the companies with the greatest potential, but we are also happy to address them on your behalf.

Systematically and professionally.

Want to know more?

Contact us and arrange a free consultation.


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