How to get foreign clients 2x cheaper than the competition
The products of Czech companies have a good reputation abroad - they tend to be synonymous with reliability and quality. Nevertheless, some companies fail to acquire foreign customers. Why is it like this? And is there an effective and affordable solution for the acquisition of such clients that would make sense even for smaller players?
The saying about golden Czech hands did not just come about. There is interest in Czech products, so many domestic manufacturers are trying to enter attractive foreign markets in the B2B segment. But they are not always successful.
The causes are various, for example:
- different technical requirements and safety standards,
- specific market environment,
- complex legislation.
But sometimes companies fail at the very beginning. They cannot find the right answer to the question:
How to find and approach foreign clients?
The traditional solution that many companies reach for is the use of bulky and often out-of-date documents databases. Potential customers are then approached directly by employees of the given company.
At first glance, a cheap option can ultimately become significantly more expensive. Working with these databases means a lot time , personnel and financial costs .
Could Intedat be a more advantageous (i.e. cheaper and time-saving) alternative ?
Lathe & Milling machine is heading to the world
The fictitious Czech engineering company Soustruh & Fréza, s.r.o. deals with the machining of machine parts. He is interested in approaching potential corporate clients in the German regions bordering the Czech Republic .
Let’s look at two possible solutions from which the company’s management will choose – an “inhouse” solution using its own resources and an outsourced solution using Intedat.
1. Internal (inhouse) solution
If the company decides to deal with the acquisition from its own resources, it will proceed as follows:
- It will determine that it will target companies classified under NACE code 28 (Manufacture of machinery and equipment nec / Výrobda mašíchna a želácije jn).
- He buys a database from one of the mass index database providers.
- It thus obtains data on 7,000 companies from Bavaria, Saxony and Thuringia. Of that u 5,600 companies have a listed phone number.
- It will then contact these 5,600 companies using its own salespeople (500 companies per salesperson per year).
Advantage of the solution:
- Acquiring a database is relatively cheap and simple.
Disadvantages of the solution:
- Most of the companies in the database do not correspond to the classification according to the NACE code.
- Non-existent contacts are listed for a number of companies .
- These are often small companies that do not represent potential clients for Soustruh & Fréza.
- Internal marketers waste a lot of time and energy unnecessarily.
- Personnel costs are very high (contacting all companies within one year will require at least 11 traders with wage costs of at least CZK 60,000/trader/month).
2. Outsourcing (Intedat solution)
If the company’s management decides to contact Intedat, the procedure will be as follows:
- We select 1,600 companies from a high-quality and up-to-date database that meet the specified criteria.
- Using the algorithms of the Intedat application and the work of the expert data department, we will determine 150-200 companies where there is the greatest potential for cooperation with a Czech company .
- Our trained specialists contact these companies (in German, of course).
- The Intedat application will take care of the efficiency of the entire process.
Advantages of the solution:
- Financial costs will be reduced by approx. 50%.
- The quality of our tradesmen’s work is high from start to finish.
- We work systematically , we do not deal with daily operations.
- Salesmen of Soustruh & Fréza grow synergistically – they communicate only with companies that are interested in their products.
Disadvantage of the solution:
- The company will have to figure out how to use the saved costs :-)
Foreign clientele 2x cheaper?
With Intedat, yes
Intedat is an elegant and affordable solution for every company that is interested in effectively reaching foreign clients.
Do you also want to gain a competitive advantage and save up to 50% of business costs?
Contact us. We analyze your situation free of charge and propose the ideal solution.
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