About Intedat24. 1. 2023

47 leads for a traditional bearing manufacturer (case study SKF)

The SKF company approached us a few months ago saying that it wants to expand its clientele in the territory of the Czech Republic, Slovakia and Romania. We were happy to pick up this gauntlet. We have already combed the Czech market and are currently preparing for the Slovak one.


SKF has a long tradition in the Czech Republic and is one of the leaders in its field. The question therefore arose as to whether cooperation with Intedat could bring any more significant results. SKF Commercial Director Antonín Vlček said:

“In the beginning I was skeptical for this reason, but even though we have a market share of 30%, new customers need to be actively approached all the time.”

Despite the initial uncertainty of what to expect from our solution, the company decided to use it – specifically to promote rolling bearings, which form an important part of its product range.

What is the goal of the project?

Our task is to thoroughly research selected markets, select potential SKF customers in them and find out which of them would be interested in using SKF products.

We then give the company a list of already contacted companies that have agreed to further contact.

How did we proceed?

Together with the SKF management, we set the criteria according to which we will select potential customers.

As a result, we approached 203 manufacturing companies from the field of engineering, agriculture and fluid technology, which may need rolling bearings in their production processes.

Part of the company filtering process was also a professional call script , according to which our employees contacted the companies. In this scenario, we represented the SKF company as such, and we ascertained initial interest from selected companies.

What are the results?

The results we have achieved to date can be summarized as follows:

  • 203 approached companies
  • 47 leads in total
  • 15 leads to which we assigned a high priority (the companies in question showed great interest in SKF products)

In the next phase of cooperation, we are going to conduct a similar survey in Slovakia as well.

How does SKF itself evaluate the cooperation?

“I am pleasantly surprised by the result from Intedat, their output was professional and now thanks to them we receive specific requests, which was not the case before.”

What about apps?

Of course, we were also interested in how SKF employees got on with our Intedat application.

“The app is very good because it has analytics. This allowed us to see how many companies you approached and how many showed some interest.”

Advantages of cooperation with Intedat

SKF and our other partners appreciate, among others, the following benefits:

  • You provide us with the documents once, and the results of our work flow to you continuously.
  • You do not need to hire business development specialists, and thanks to this you will save not only time, but also money.
  • If you want to expand abroad, we can reach your potential clients in their language.

What potential does our cooperation have?

Wondering whether it would be worthwhile for you to use Intedat?
Give us three minutes and you will find out.

  • We will find out the number of your potential clients or suppliers
  • We will recommend a suitable solution for you
  • Everything is free and without obligation
I want to find out 3 min

Why to expand with us?

  • 10 years of experience
  • 900+ customers
  • 40+ countries
  • Saving time and money
  • Proven procedures
  • GDPR Compliant

What do our clients say about us?

"We develop and manufacture packaging for all sectors of industry. With the help of Intedat we reached potential customers in the Czech Republic and we are very satisfied with the campaign. From the segments addressed, we are receiving inquiries and requests for supply options."

Michal Turoň

Michal Turoň
Sales Director

"We specialise in the production of machined parts including surface treatments. Intedat offered our capacity to engineering companies in Germany and Switzerland. As a result, new orders exceeding CZK 1 million were placed. We are negotiating with other customers."

Lukáš Jírový

Lukáš Jírový
Managing Director

"I am pleasantly surprised by the result of the cooperation with Intedat. Their approach is professional. The application is very good. It makes it easier to work with leads and has analytics. We have an overview of how many companies have been approached and how many have expressed interest in our products."

Antonín Vlček

Antonín Vlček
Sales Director

Be the first to know
about news in Intedat

By submitting you agree to
processing of personal data