The right people, the right companies, the right way – three keys to successful acquisition
Are you looking for new clients or suppliers and want to maximize the efficiency of your business activities? The secret to successful acquisition lies not so much in quantity, i.e. the number of companies contacted, but rather in quality and relevance. Simply put, you need to reach the right people in the right companies in the right way.
There are several reasons why the search for new business partners should not be seen as a carpet raid, but as a well-thought-out chess game:
1. It saves you time and money
When your sales activities are precisely targeted to relevant businesses, it means better use of your salespeople’s time and a better return on investment.
2. It increases your competitiveness
Companies that use well-thought-out strategies and quality tools for acquisition can respond faster to market opportunities and trends, gaining an edge over the competition.
3. It improves relationships with your customers
If clients receive relevant, personalized offers, their trust and subsequently loyalty to your company increases significantly.
That’s why we’re developing our Intedat Connect and Intedat Business solutions to help you identify the right companies, reach the right people in them, and do it the right way. What exactly does that mean?
With Intedat you reach the right companies
The “right companies” are companies that match your ideal client or supplier profile and are worth approaching because they have a high chance of becoming your business partners.
Intedat will help you find these companies. It offers not only a continuously updated company database , but also advanced filtering options, including mirror selection .
You can choose, for example, by:
- location (country, region, district, city)
- company size (number of employees, turnover)
- field of activity (NACE, SIC, NAICS classification)
- type (manufacturer/distributor/service; export/import)
You can then work with the data as you need:
- connect them with your CRM system
- export them to XLS or CSV format
- work with them in our clear application
With Intedat you reach the right people
You should get your business offer to the “right”, competent people, who are usually managers with decision-making authority . This will shorten the sales cycle and increase your chance of success.
If you don’t find the right people and limit yourself to generic contacts, your offer may end up with a secretary who doesn’t have the necessary insight or competence, and won’t get any further.
Our company database contains not only an overview of your potential clients, but also:
- information about competent managers
- often also direct contacts to these managers
This way, you can directly address those who can best evaluate your offer and make an informed decision about it.
With Intedat you address in the right way
Once you find the right companies (companies worth reaching out to) and the right people (managers with decision-making power), there’s one last step left: Reaching out the right way .
What else is needed for this?
- Know the product or service you offer perfectly. Have defined sales arguments, know what makes your offer unique (what is your USP).
- Get to know your potential clients as best you can. Understand their needs and problems. Know how your offering can help them.
- Prepare a high-quality, well-thought-out call script that you will continuously improve.
- Know how to respond to any questions and objections.
Don’t have the capacity for all of this? Or do you simply want to focus on your core business and outsource your sales activities?
Use our Intedat Business solution
- We will prepare a call script and an offer email and consult with you on both.
- We will then contact the right people in the selected companies.
- We will forward the companies that have expressed interest in your product or service to you for resolution.
- You will have a constant overview of our activities.
With the Intedat Business solution , you can be sure that you will take full advantage of the business opportunities you have acquired.
Don’t leave success to chance.
Effective acquisition is not about randomly reaching out to as many companies as possible. It is a process that requires strategy and a targeted approach. At Intedat, we will help you streamline this process and focus on truly relevant opportunities.
During a non-binding meeting, we will be happy to show you how you can use Intedat to reach the right people in the right companies in the right way and save more than 60% of business costs .
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