Tips and tricks17. 8. 2023

The Ten Cold Calling Rules: 8.  Offer something extra

In today's episode, we will show, among other things, how important it is to have a USP.


In the seventh part, we were reminded of a well-known, but sometimes neglected principle: Sell benefits, not features.

We thought that potential clients are not interested in your solution as such, but only in what it will bring to them :

  • Will it save/make money?
  • Does it save time?
  • Will it simplify your life?

Today’s policy is:

Offer something extra

If you are involved in business and marketing, the acronym USP is certainly not a mysterious cipher for you. You know very well that the term ” unique selling proposition” is hidden under it.

But the fundamental question is:

  • Do you have your USP clearly formulated?
  • Can you offer your potential customer something that your competitors can’t?

If so , don’t forget to emphasize your USP in the interview.

If not , try to discover and clearly name your USP, your “trump of all trumps”.

A few tips on how to do it:

  • Don’t just focus on what makes you different from the competition. Focus on the differences that are relevant to the customer.
  • Remember that the B2B and B2C worlds are very different. Business clients may be approached by something completely different than end customers.
  • Pay attention to the details. What may be a matter of course for you may be a major selling point for a future client.

Do you want to reach clients who will really appreciate your USP?

Contact us and arrange a free consultation.


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