One in five companies is already acquiring customers using AI
Cost reduction by up to a third and a significant increase in sales. This is what companies that have started using artificial intelligence to acquire customers report. And while in 2023 it was more of an experiment, today two out of three companies are already actively using AI.
The numbers are clear – a year ago, only a third of companies used generative AI, today it is 65%. Few people today doubt that artificial intelligence is a phenomenon that will determine future success or failure in the market.
Sales and marketing at the forefront
In 2023 , 22% of companies used artificial intelligence to acquire customers. This was reported by Hospodářské noviny , citing a McKinsey survey.
Data for February and March 2024 shows that 34% of companies surveyed systematically use AI in marketing and sales, which is the most common use. Product and service development came in second place (23%) and IT came in third (17%).
What does this mean for your business?
- Using AI is still a competitive advantage. There are still quite a few companies that are hesitant to implement AI tools for sales and marketing. However, their number is gradually decreasing. This competitive advantage will gradually become an absolute necessity.
- Now it’s possible to get a head start. Companies that implement AI tools early gain valuable experience and an edge within their market segment, making them better prepared for the rapid developments that can be expected in the coming months and years.
AI saves time and money
The use of artificial intelligence in business development pays off for companies on several fronts:
- Financial savings: In marketing and sales, 37% of companies have reduced costs thanks to the use of AI. And 53% of companies have also seen an increase in revenue.
- Work more efficiently: AI helps automate routine tasks and gives marketers more space for high-value activities.
- Better targeting: Advanced AI algorithms can identify companies with the highest potential for collaboration.
Using AI in practice – from search to personalization
Where can artificial intelligence help with the acquisition of new customers? There are a number of options – from identifying potential clients to personalized communication to optimizing the entire sales process.
Let’s make it a little more specific:
- Search and analysis of potential clients
- Identification of companies according to specified criteria
- Analysis of company data and prediction of cooperation potential
- Monitoring market changes and new opportunities
- Personalized communication
- Preparation of personalized offers
- Content generation for various communication channels
- Automating routine communication
- Sales process optimization
- Automatic planning of follow-up activities
- Prediction of the success of individual business cases
- Recommending next steps based on historical data
Intedat – AI for your business development
Our solution combines advanced AI algorithms and cutting-edge data analytics. Thanks to this, you can very effectively:
- Find the right companies – you can easily identify future clients and suppliers with the highest potential for cooperation.
- Reach out to competent people – you will get an overview of managers with decision-making power, often including direct contacts.
- Simplify business processes – with our clear application you have a perfect overview of the progress of each business case.
Advantages of the Intedat solution:
- Extensive database – you have access to information on 280 million companies worldwide
- Advanced filtering – among other things, you can use our popular mirror selection
- Regular data updates – you always work with fresh information
- Easy implementation – you can start using the solution almost immediately
- Financial savings – our clients typically save over 60% of their business costs
The best time was yesterday, the second best is today
Using artificial intelligence in business development represents a significant competitive advantage – but only for those who start early. Research shows that the use of AI tools is becoming increasingly widespread and will soon become the standard.
Don’t wait for the competition to beat you. Contact us and we will show you how our solution can take your business to the next level during a no-obligation consultation.
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