Tips and tricks8. 8. 2023

How to do business in B2B? 4. Nabízejte řešení

Do you want to know how to avoid common mistakes in a B2B environment and effectively find new clients? Our five-part series will help you with this.


So far we have talked about three principles:

  1. Know your customers.
  2. Personalize
  3. Build relationships.

The fourth principle is:

Offer solutions

Yes, it may sound like a cliché. You’ve heard it a hundred times before:

Don’t offer products, offer solutions. Don’t sell a drill, but a hole in the wall (or better yet: the joy of a new painting).

This lesson is repeated because it is sometimes forgotten. And also because it works.

Especially in the B2B segment.

When a company buys a product or service, it is usually just a way to solve a problem.

Did you manage to convince competent people that you are the one who can solve the given problem in the most effective and reliable way? Start chilling the champagne – you’ve almost won.

How to apply the “offer a solution” principle in practice?

  1. Look at your product or service through the eyes of a potential customer – that is, a person who is not interested in what you offer, but what they can get.
  2. In the offer, do not focus on the functions of your solution, but on the real results that the customer can achieve.
  3. Share real stories that show what someone else gained from your solution.

Do you want to find companies that are worth offering your solution to?

Contact us and arrange a free consultation.


What potential does our cooperation have?

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  • We will find out the number of your potential clients or suppliers
  • We will recommend a suitable solution for you
  • Everything is free and without obligation
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What do our clients say about us?

"We develop and manufacture packaging for all sectors of industry. With the help of Intedat we reached potential customers in the Czech Republic and we are very satisfied with the campaign. From the segments addressed, we are receiving inquiries and requests for supply options."

Michal Turoň

Michal Turoň
Sales Director

"We specialise in the production of machined parts including surface treatments. Intedat offered our capacity to engineering companies in Germany and Switzerland. As a result, new orders exceeding CZK 1 million were placed. We are negotiating with other customers."

Lukáš Jírový

Lukáš Jírový
Managing Director

"I am pleasantly surprised by the result of the cooperation with Intedat. Their approach is professional. The application is very good. It makes it easier to work with leads and has analytics. We have an overview of how many companies have been approached and how many have expressed interest in our products."

Antonín Vlček

Antonín Vlček
Sales Director

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