Robotips from the B2B World: 36. B2B goes mobile-first

Is your B2B website optimized for mobile? If not, you're likely losing customers. Research shows 80% of B2B buyers use smartphones throughout their purchasing process.

Having a mobile-friendly website is no longer optional for B2B companies – it’s essential for success.

Even more compelling: 90% of B2B buyers who experience a superior mobile experience are likely to buy again from the same vendor, compared to only 50% of those reporting poor mobile experiences.

This data comes from 39 Crucial B2B Marketing Statistics on SellersCommerce.

Additional insights from the research:

• B2B buyers shuffle between small and large screens throughout their purchase process
• 75% of people say smartphones help them be more productive
• 79% of people are more likely to revisit and share a mobile site if it’s easy to use

What does this mean for your B2B company?

If you haven’t optimized your digital presence for mobile, you’re likely losing valuable opportunities and customers.

How to improve your mobile B2B experience:

• Ensure your website is fully responsive across all device types
• Simplify navigation and checkout processes for smaller screens
• Optimize page load times (mobile users expect speed)
• Make important information easily accessible with minimal scrolling