Client Inspiration: PPE Supplier Uses Mirror Selection
What is the magic of mirror selection? It is that one ideal client can help you find hundreds of others. See how one of our clients used this feature of the Intedat Connect database.
The Czech supplier of personal protective equipment (PPE) has been successfully cooperating with the company AKTIVIT, spol. s ro for several years. The cooperation worked perfectly – regular orders, timely payments, satisfaction on both sides.
Our client reasoned logically: If we could find other companies with a similar profile, our future customers would most likely be among them. But how to find them?
A conservative approach would mean hours of searching
Our client already had experience with traditional search methods. He knew that this meant:
- browse dozens of NACE categories – from construction to the chemical industry
- manually filter thousands of companies in general databases
- guess which companies really need protective equipment
- wasting time with irrelevant contacts
He didn’t want to undergo a similar martyrdom again, so this time he took a different path.
Mirror selection brought 365 opportunities in a few minutes
The client decided to try mirror selection in the smart corporate database Intedat Connect . He went for it simply:
1. In the Activities category, the client selected the “Activities by ID” function and entered the name of the company with which he has been successfully cooperating for years and which matches his ideal client profile (“Activity”).
2. From the list of activities that the company AKTIVIT is engaged in, he marked those that were relevant to his offer. This resulted in a set of 1,897 companies.
3. Because he wanted to focus on medium and larger companies, he set the filter in the Size category to “50+ employees”. This left 356 companies in the selection.
Result
Within a few minutes, the client obtained a precisely targeted database of 356 companies whose profiles resembled his ideal customer.
Thanks to the mirror selection, he did not have to make a complicated analysis of which fields the PPE offer could be relevant in – the system showed him this automatically based on real data.
Instead of blindly approaching hundreds of companies, he could immediately direct his offer to where it had the greatest chance of success.
Your best client is the key to hundreds of others
Mirror selection works simply – take your ideal customer and Intedat Connect will find you companies with the same profile.
Contact us and we will show you, free of charge and without obligation, how quickly mirror selection can transform your business development.
