Robotics from the B2B world: 22. Personalization is becoming more important
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True personalization doesn’t stop at addressing a customer by name in a mass email.
Daniel Kravtsov mentions this in the article Navigating the Future: Unpacking 2024 Top B2B Marketing Trends on Improvado.io.
True personalization (in English, the term “personalization at scale” is used) means perceiving each client as a unique personality with different needs and preferences .
That this is not realistic for large B2B companies? How do you do that?
Today’s B2B marketers have a powerful arsenal at their disposal:
- data analysis
- artificial intelligence
- automation tools
The importance of personalization will clearly grow.
And for companies that can successfully jump on this trend, it will bring more engaged and loyal customers and, of course, higher sales.
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