Robotics from the B2B world: 19. You don’t have to lead customers by the hand.
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Do you feel that in order for your customers to make a purchase, they need to be “pushed” by your salespeople in a personal meeting?
As our popular overview 11 Surprising B2B Sales Statistics You Need to Know in 2024 by Emil Kristensen shows, this is not the case.
B2B customers are independent and many of them don’t mind making large purchases without a single in-person meeting .
Specific figures from McKinsey’s global survey:
- Approximately 70% of customers say they would be willing to spend over $50,000 on such a purchase
- 27% would spend more than $500,000
- 15% would spend more than $1,000,000
What does this mean for you?
- At least since the Covid-19 pandemic, many customers no longer require in-person meetings (video conferencing is enough for them).
- If you provide them with quality content and user-friendly online tools, they can often make big purchases on their own.
Previous robotip: How easy is it to shop with you?
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