Robot types from the B2B world: 16. Do you know the rule of seven?
Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.
Love at first sight usually doesn’t work in the B2B world. This is reminded by the article The marketing rule of 7, and why it’s still relevant in B2B on the B2BMarketing.net website.
The probability that a potential customer will become a real customer upon their first encounter with your brand is very low.
This is true in the B2C segment (i.e. retail) and even more so in B2B, where the purchasing process is even more complex.
It is therefore good to remember the so-called rule of seven.
The rule of seven says that before someone buys from you, they need to encounter your brand on average seven times.
What could this encounter (interaction) be? For example:
- television advertisement
- phone call from a sales representative
- reviews of your company
- advertisement in a magazine
- the moment when someone you know mentions your brand
- billboard, exhibition stand, etc. etc. etc.
What does the rule of seven mean to you?
- Some potential customers aren’t ready to buy your product or service right away. (Maybe they just don’t need it at that moment.)
- It is therefore important to constantly remind ourselves of them.
- This will ensure that when they need what you offer, they remember you , and not your competition.
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