Robot types from the B2B world: 13. Seven tips for retaining clients
Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.
We often remind you of this, and you probably know it well: Retaining an existing customer is almost always cheaper than acquiring a new one.
The statistics speak clearly:
- 60-70% – this is the probability that you will succeed in selling something to an existing customer
- 5–20% – this is the probability of a successful sale to a new customer
These numbers are reminiscent of the article “Customer Retention: 7 Ways to Keep Existing Customers and Increase Profits!” on SuperOffice.com.
But as the title of the article suggests, its main content is seven tips on how to retain customers.
Some of them will probably not be news to you, others may inspire you.
Here they are:
- Listen to your customers.
- Be on the lookout for signs that a customer is considering leaving.
- Reach customers with unique offers.
- Use automated emails that respond to triggers.
- Reward your most profitable (VIP) customers.
- Personalize your communication with customers.
- Keep your promises.
So if you have ambitious business goals, remember that great opportunities are not only “out there”, but also with your current customers.
And whether you want to reach new or existing customers, we’ll be happy to help you with that. Systematically and effectively.
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