Robot types from the B2B world: 8. Eight tips for great customer service
Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.
Why is quality customer care so important?
You probably know the answer, but let’s at least remind you of a few main reasons:
- Loyal customers are priceless. (Acquiring a new customer is estimated to be up to 10 times more expensive than retaining an existing one.)
- Personal recommendations are the best advertising. (Satisfied customers can open the door to further opportunities with their reviews.)
- The competition is not sleeping. (And with great customer service, you gain a significant competitive advantage.)
But how can you improve customer service so that every client feels like a VIP?
Read the Forbes article “Eight Tips For Providing Excellent Customer Service” by Saul Maslavi, CEO of Jovani Fashions.
From its eight principles, we select:
- Be polite, respectful, and respond quickly (customers don’t like to wait).
- Communicate simply, clearly and concisely.
- When something goes wrong, don’t hide it, be honest.
- Show that you really want to help the customer and that they are important to you.
- Educate your customer support staff so they have a good understanding of your products and services.
Previous robotip: Get to know your ideal client
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