Robot types from the B2B world: 34. Up to 70 % of the purchasing process will take place without you
Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.
Do you know how much of the buying process B2B customers go through before they even contact a marketer? According to statistics, it’s 57 to 70%!
You can find this figure on the SellersCommerce website in Article 39 of Crucial B2B Marketing Statistics .
What does this mean for you as a seller?
- Buyers today have much more control over the purchasing process than before
- Before they contact you, they study a lot of content, read reviews, and consult with experts.
- By the time they contact you, their decision-making process is largely complete.
What about that?
The key to success is quality omnichannel marketing . Your customers choose the channels through which they reach you – they start on the website, continue on social networks and end with third-party reviews.
Therefore, remember these principles:
- Pay attention to how you present yourself in the online world
- Offer valuable content on all platforms
- Provide customers with enough information to make an informed decision
Previous robotip: Smarketing – linking that works
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