Robot types from the B2B world: 32. Existing customers = 72 % of sales
Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.
Where are company revenues actually generated? The data speaks clearly: Almost three-quarters of revenues are generated by existing customers.
This number is reported by Justina Thompson in her article HubSpot’s 2024 State of Sales Report.
That’s right. While new customers bring in 28% of sales, existing customers account for the remaining 72%.
And to make matters worse, satisfied customers are also the source of the best leads .
What does this mean for you?
- Don’t forget about your current clients.
- Give them the attention they deserve.
- Give them a reason to talk about you (ideally in a positive way).
Previous robotip: Distance learning – the future of B2B sales
Other similar articles
Robot types from the B2B world: 30. Where do the best leads come from?
Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.
Robotics from the B2B world: 29. How to get through 50% of your time quickly and easily
Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.
Robotics from the B2B world: 28. Should you talk more or listen more?
Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.
