How to acquire clients in B2B 6: Master the first contact
The rules of the game in the B2B segment are changing rapidly. How to effectively reach potential clients in the age of AI, digitalization and growing competition?
In the previous part of our series, we focused on personalizing the offer for potential clients.
Today we’ll look at how to handle the first contact – the moment that can decide the entire business relationship.
What you will learn:
- That you only have 7 seconds to make a first impression.
- That people evaluate your credibility after just a tenth of a second.
- What three tips will help you make the first contact a success?
In the next part, we will show you how to work systematically when approaching potential clients.
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