ChatGPT vs. Intedat: What is the best way to win new business customers?
Artificial intelligence makes finding new business opportunities much easier. Tools like ChatGPT, Gemini or Perplexity can now help with market research and with building databases of potential customers. But are they a sufficient solution for systematic B2B business development?
While AI chats are general-purpose assistants, Intedat is a comprehensive B2B tool that finds every company with immediate potential for your product on its own, including up-to-date contacts, ranks them by priority and helps you reach out to them automatically.
1. Finding companies with AI: Fast, but not always reliable
Imagine you need to find 100 potential customers in Germany.
If you are looking for hotels, AI can fairly easily draw on extensive public sources such as Google Maps or Booking.com.
But if you are looking for, say, 100 manufacturers of industrial conveyors in Bavaria, the situation is considerably more complicated.
AI can gradually exhaust the relevant sources and start including companies from related industries, distributors instead of manufacturers, or businesses outside the required region in its results.
Other problems include:
- Irrelevant companies that do not match the brief.
- Outdated contacts taken from obsolete company databases.
- Duplicate records and mix-ups between legal entities.
- Inaccurate or made-up information that looks credible at first glance.
Getting an extensive, high-quality and usable company database is therefore rarely a matter of a single prompt.
2. How much time does it take to build a database with ChatGPT?
An experienced user can use AI to build a database of more than 100 potential customers in, for example, 2–4 hours of active work. Simpler briefs can be faster, but in specialised industries the search can take many hours, sometimes even days. The result depends mainly on the availability of data, the complexity of the requirements and the user’s experience.
It is often necessary to repeatedly adjust the brief, check the relevance of the companies, remove duplicates and track down missing contacts.
The more experienced the user, the more efficiently they can work with AI. Even so, they spend time on an activity that adds no substantial value and that a specialised tool can automate.
3. Intedat: From finding companies to reaching out to them
Intedat also uses artificial intelligence, but builds it into a comprehensive B2B acquisition process.
Based on your brief, Intedat recommends promising industries, prepares a specific selection of companies with business potential and shows you who is worth contacting first.
Simply state what you offer, what customers you are looking for and which markets you want to focus on. Intedat will then help you:
→ find more customers in your traditional industries
→ target new industries or countries
→ get a prioritised selection of the companies with the highest business potential
But that is not where its capabilities end.
Intedat connects three key steps of business development:
- Search: Identifying suitable B2B customers based on a specific brief.
- Outreach: Automated email sequences, export to XLS or a connection to your CRM system.
- Lead management: CRM features, an overview of individual leads, reports.
Your sales team therefore does not have to combine several different tools and processes on its own.
4. ChatGPT vs. Intedat: The main differences
| Area | ChatGPT and other AI chats | Intedat |
|---|---|---|
| Finding companies | Limited number of companies | Complete result |
| Relevance of results | Requires checking and adjustments | 100% relevance, ranked by priority |
| Up-to-date contacts | Risk of outdated information | 100% up-to-date data |
| Time required | Hours of work depending on the complexity of the brief | Automatic |
| Email outreach | Requires additional tools | Automatic |
| Phone acquisition | Not a usual part of an AI chat | Part of the solution |
| Lead management | External CRM or your own processes | Integrated features |
5. Why choose Intedat for systematic B2B acquisition?
Common AI chats are useful for basic market research or for quickly finding a smaller number of companies. In larger-scale acquisition, however, users run into four fundamental limitations:
- The time and cost of preparing a high-quality database.
- Difficulty finding enough relevant companies, especially in specialised industries.
- The risk of companies that do not match the brief.
- Outdated or inaccurate contact details.
Intedat helps overcome these limitations, saves your sales reps time and makes their work far more efficient.
Conclusion: An AI chat finds companies. Intedat helps you win customers.
ChatGPT can be an excellent assistant for basic market research. For systematic B2B business development, however, finding companies alone is not enough.
Intedat offers a complete solution: from identifying suitable industries and specific customers, through automated or phone outreach, to managing business opportunities.
Instead of spending hours searching and checking data, you can focus on what matters most – building business relationships and winning new customers.
Do you want to make winning new B2B customers more efficient?
Discover what the Intedat platform can do and use AI for the entire sales acquisition process.
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