How CANIS SAFETY a.s. increased B2B sales thanks to Intedat
Leading Czech importer, manufacturer, and distributor of workwear, footwear, and personal protective equipment, CANIS SAFETY a.s., set itself a clear goal — to grow B2B sales and make its outreach to companies in the Czech Republic and abroad more efficient. By using the Intedat application, the company was able to identify relevant firms in construction, manufacturing, industry, and services and approach them with a targeted sales strategy. The result was a measurable increase in inquiries, a higher outreach success rate, and a stronger sales pipeline.
CASE STUDY:
CANIS SAFETY a.s.
CANIS SAFETY a.s. is a stable Czech company with more than 30 years of tradition in supplying workwear and protective equipment. It is one of the leading:
- manufacturers and importers of workwear, footwear, gloves, and personal protective equipment
- distributors of a complete range of products for occupational safety and health protection
- B2B partners for companies of all sizes in the Czech Republic and abroad
Key areas of activity
🧥 Workwear and outdoor clothing
👢 Work footwear
🧤 Protective gloves
🛠️ PPE (personal protective equipment) – head, eye, hearing, and height protection
👔 Custom tailoring and garment printing
📍 Branch network across the Czech Republic, Slovakia, and now also Poland
CANIS SAFETY outfits professions “from head to toe” — serving the full spectrum of B2B customers, from craftsmen to corporate clients.
Initial situation
CANIS SAFETY wanted to:
- systematically expand B2B sales – reach more companies that equip their employees with workwear and protective equipment
- improve lead quality – identify companies that genuinely purchase PPE
- reach companies not only in the Czech Republic, but also abroad with further growth potential
- speed up the company search process and save the sales team time
Before working with Intedat, the sales team often obtained contacts manually or from various databases that were not up to date, relevant, or aligned with the real demand of companies for their product range.
Solution: Intedat application for targeted B2B outreach
CANIS SAFETY used the Intedat application, which makes it possible to:
✔️ search for companies by industry (e.g. manufacturing, construction, industry, services)
✔️ filter companies by region (the Czech Republic and selected foreign markets)
✔️ identify companies with a higher probability of demand for PPE
✔️ prepare contact exports for fast sales outreach
Cooperation process
- Definition of target segments – segmentation of companies by industry, size, and demand
- Filtering by regions – primarily the Czech Republic, then Slovakia and selected foreign markets
- Identification of relevant companies with the potential to purchase PPE
- Preparation of a database for systematic B2B outreach
- Launch of targeted sales contact activities
This approach enabled CANIS SAFETY to focus only on companies that:
- regularly purchase occupational safety equipment
- need to supply their employees with workwear and protective gear
- represent direct business potential
Results of the cooperation
Thanks to Intedat, the company recorded:
🎯 a significant increase in lead quality – relevant companies with a need for protective equipment
📈 growth in B2B inquiries and contacts
⏱️ a more efficient sales process – time savings and better prioritization
📊 a stronger pipeline – more companies in the stage of interest in an offer
Who is this model suitable for?
This cooperation shows how modern B2B company search can help:
- manufacturers and distributors of workwear and protective equipment
- companies with a broad portfolio of B2B products
- businesses that want to grow efficiently without manually searching databases
- B2B companies expanding both in their home market and abroad
Conclusion
CANIS SAFETY combined its deep product know-how (workwear, footwear, protective equipment) with modern B2B search for new customers through Intedat. The result was a systematic expansion of the companies approached, higher lead quality, and a more efficient sales process.
