Expansion with a 40% conversion rate:
1. Deliace centrum acquired more than 40 new customers in the Czech Republic
In cold acquisition, gaining 40 new customers from just 100 contacted companies may sound like science fiction. For the Slovak company 1. Deliace centrum this became reality thanks to precise targeting. Read how the Intedat Business solution helped them efficiently expand into the Czech market without the need to build a new sales team.
CASE STUDY:
1. Deliace centrum, s. r. o.
At a glance
- Client: 1. Deliace centrum, s. r. o. – a sheet metal cutting specialist
- Goal: To reach Czech engineering companies with a cooperation offer and successfully expand into the local market
- Solution: Intedat Business (targeting + validation + outreach)
- Result: Out of 100 contacted companies, the client gained more than 40 new customers
About the client
Company 1. Deliace centrum, s. r. o. specializes in cutting hot-rolled and cold-rolled carbon steel sheets. In its 3,000 m² production hall located in the Chemko Strážske industrial complex, the company uses state-of-the-art Italian technology from NOVASTILMEC.
The company works with high-quality materials from manufacturers such as U.S. Steel and ArcelorMittal and focuses on express processing of both standard and non-standard formats.
Their target group consists of companies that require material preparation for subsequent laser and plasma cutting.
“When expanding our operations into the Czech market, Intedat helped us very effectively. We targeted Czech engineering companies, and the results exceeded our expectations — thanks to the Business service, we gained more than 40 new customers.”
Mgr. Daniel Róža
1. Deliace centrum, s. r. o.
Goal: To expand into the Czech market without building a new sales team.
The client had a clearly defined product and sufficient capacity but needed an effective way to reach new customers in the Czech market. The goal was not a “carpet-bombing” approach targeting thousands of companies, but a surgically precise outreach to businesses that genuinely require cooperation in sheet-metal cutting.
The client chose the Intedat Business add-on so their team wouldn’t have to spend time on research and initial outreach, and could instead focus on “hot” leads.
Solution: High-quality data and a direct path to decision-makers
We didn’t just deliver data to the client — we ensured the entire acquisition process.
Phase 1: Match & Search (targeting)
We defined a narrow segment of companies in the Czech Republic — engineering firms with a specific need for sheet-metal cutting in S235/S355 grades and thicknesses of 2–15 mm. We filtered for companies that actively cooperate in cutting and punching processes.
Phase 2: Outreach to selected companies
Instead of generic marketing messages, we chose concise and factual B2B communication. The email was sent directly to the people responsible for handling cooperation and subcontracting.
- Subject line: Clear and transparent.
- Content: An immediate value proposition — including specifications of the technology, materials, and logistical advantages (railway access and stock availability).
- Call to action: A request to connect us with the responsible contact person.
In total, we reached out to 100 carefully selected Czech companies.
Result: 40% conversion rate
The campaign results confirmed that when you have a quality product and reach the right segment at the right time, success follows immediately.
- High success rate: From just 100 contacted companies, the client gained more than 40 new customers.
- Efficiency: The client described our support in expanding into the Czech market as “very effective.”
Want similar results? Leave the “dirty work” to us.
Your salespeople should be selling — not spending hours searching for contacts. Use the Intedat solution and save up to 60% on sales costs.
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