How SALTEK develops technical B2B sales with Intedat
SALTEK s.r.o. uses the Intedat application to systematically identify new B2B business opportunities. Thanks to Intedat, the sales team can efficiently identify suitable companies, distributors, designers, installation partners and other technical segments that match the profile of SALTEK. The result is a better overview of the market, faster search for relevant companies and the ability to expand business activities in a targeted way both in the Czech Republic and abroad.
About the client
Drážďanská 561/85
400 07 Ústí nad Labem
Company ID: 25643100
SALTEK s.r.o. is a Czech company specializing in the in-house development and production of surge protection devices. SALTEK products protect technologies, machines and electrical equipment against atmospheric and technological overvoltage in industry, transport, telecommunications, data centers, buildings and other applications.
Main product areas
- surge protection devices for low-voltage networks
- SPD for DC and photovoltaic systems
- protection for data, signal and telecommunications lines
- solutions for measurement and control
- protection for LED lighting and electromobility
- VLD for traction and railway systems
- technical support, consultations and assistance with surge protection design
SALTEK focuses on B2B cooperation with distributors, electrical installation companies, designers, integrators, technology suppliers and other partners who deal with the protection of electrical equipment and infrastructure.
Initial situation
SALTEK wanted to systematically develop its B2B sales and search more effectively for new partners and customers for its technical solutions in the field of surge protection.
The main objective was to:
- find new distributors and business partners
- identify suitable electrical installation companies, designers and integrators
- expand business activities in the segments of photovoltaics, industry, telecommunications, data centers and transport infrastructure
- target companies with a similar profile to existing customers and partners
- speed up the work of the sales team when searching for companies
When searching manually, it is difficult to quickly determine which companies have real potential for cooperation. SALTEK was therefore looking for a tool that would make it possible not only to find companies, but also to prioritize them better according to relevance.
Solution: Intedat Match
The company started using the Intedat application
Intedat makes it possible to find companies similar to selected existing customers and business partners, or to select new suitable segments with business potential.
This is particularly important for SALTEK because the company’s products are technical in nature and are not relevant for every company in the electrical engineering sector. Business potential often depends on the specific type of project, infrastructure, technology or way in which surge protection devices are used.
Intedat Match helps to:
- search for companies similar to current customers and partners
- discover new segments with business potential
- prioritize companies according to relevance
- expand a successful business model to other markets
- reduce the time needed to select suitable companies
Cooperation process
- Definition of target B2B segments
- Use of Intedat Match to find similar companies or identify new suitable segments
- Prioritization of companies according to business potential
- Systematic work of the sales team with selected contacts
As a result, SALTEK can focus on companies with the highest probability of interest in cooperation and for which the offer of technical solutions makes real business sense.
Benefits of using Intedat
Using Intedat brings SALTEK mainly the following benefits:
- more precise targeting of suitable B2B partners
- better overview of the market and potential technical segments
- time savings when searching for companies
- support in expanding business activities abroad
- new high-potential segments through the Match module
- more systematic development of the sales pipeline
The greatest benefit lies in the combination of two steps:
👉 Match helps find new segments with high business potential
Conclusion
SALTEK shows how Intedat can be used not only as a source of suitable potential customers to contact, but also as a tool for systematically identifying business potential in a technical B2B segment.
Thanks to the Intedat application, the sales team gains a better overview of the market, can identify suitable partners more quickly and can expand B2B business activities more effectively.
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