How HOT-CHIP develops B2B sales and finds new business partners with Intedat
HOT-CHIP s.r.o. uses the Intedat application, including the Search and Match modules, to systematically identify new B2B business opportunities. Thanks to Intedat, the sales team can effectively identify suitable companies, distributors, retail partners and other sales channels that match the HOT-CHIP brand profile. The result is a better overview of the market, faster identification of relevant companies and the ability to expand the partner network in the Czech Republic and abroad in a targeted way.
About the client: HOT-CHIP s.r.o.
HOT-CHIP s.r.o. is a Czech brand focused on premium chilli products, best known for its HOT-CHIP Challenge product. The company has gradually expanded its portfolio with additional products for chilli lovers and fans of unusual taste experiences.
Main product areas
- HOT-CHIP Challenge and other challenge products
- chilli snacks
- chilli sauces
- spices and chilli blends
- dried chilli peppers
- chilli jams and specialities
- gift packs
- products suitable for retail, e-shops, gastronomy and specialised stores
HOT-CHIP focuses not only on end customers, but also on B2B cooperation with distributors, retail partners, gourmet stores, confectionery shops, restaurants, bars, kiosks, vending operators and other sales channels.
Contact person
Ing. Martin Doležal
Co-founder and Sales Director
HOT-CHIP s.r.o.
Phone / WhatsApp: +420 605 140 541
E-mail: [email protected]
Web: www.hot-chip.eu
Initial situation
HOT-CHIP wanted to systematically develop its B2B business and search more efficiently for new partners for its products.
The main objective was to:
- find new distributors and business partners
- identify suitable retail and specialised stores
- expand product availability across additional sales channels
- target companies with a similar profile to existing partners
- speed up the sales team’s work when searching for companies
When searching manually, it is difficult to quickly determine which companies have genuine potential for cooperation. HOT-CHIP was therefore looking for a tool that would not only help identify companies, but also prioritise them more effectively by relevance.
Solution: Intedat Search + Intedat Match
The company started using the Intedat application, including the Search and Match modules.
Intedat Search
The Search module helps the sales team search for companies by industry, country, region and type of business.
HOT-CHIP can use it, for example, to search for:
- food and snack distributors
- specialised food stores
- gourmet stores
- candy shops
- e-shops selling food and gift products
- retail chains and independent retailers
- restaurants, bars and gastronomy concepts
- vending machine operators
This makes it possible to quickly create target lists of companies for further sales activities.
Intedat Match
The Match module makes it possible to find companies similar to selected existing customers and business partners, or to select new suitable segments with business potential.
This is particularly important for HOT-CHIP because the brand’s products have a specific character and are not suitable for every sales channel.
Intedat Match helps to:
- find companies similar to current partners
- discover new segments with business potential
- prioritise companies by relevance
- expand a successful business model to additional markets
- shorten the time needed to select suitable companies
Cooperation process
- Definition of target B2B segments
- Identification of relevant companies using Intedat Search
- Use of Intedat Match to find similar companies or identify new suitable segments
- Prioritisation of companies according to business potential
- Systematic work by the sales team with selected contacts
As a result, HOT-CHIP can focus on companies with the highest probability of interest in cooperation.
Benefits of using Intedat
Using Intedat brings HOT-CHIP mainly the following benefits:
– more precise targeting of suitable B2B partners
– better overview of the market and potential sales channels
– time savings when searching for companies
– support for expanding business activities abroad
– new high-potential segments identified using the Match module
– more systematic development of the sales pipeline
The greatest benefit lies in the combination of two steps:
👉 Search helps find suitable potential customers
👉 Match helps find new segments with high potential
Conclusion
HOT-CHIP shows how Intedat can be used not only as a source of suitable potential customers to contact, but also as a tool for systematically identifying business potential.
Thanks to the Search and Match modules, the sales team gains a better overview of the market, can identify suitable partners faster and can expand B2B sales activities more effectively.
