Use case: Wiring new German connections
“Finding the needle in the haystack” became “finding 316 needles in 45 minutes” when this Slovak electrical contractor ditched traditional business directories for a targeted approach to entering the German market.
The German market represents a lucrative opportunity for specialized service providers across Europe, but its size and complexity have traditionally been formidable barriers to entry.
For companies like electrical contractors, the challenge isn’t just finding any business in their sector – it’s identifying precisely those companies most likely to need their specific expertise or services.
From Slovak circuits to German connections
A Slovak company specializing in electrical installations and services wanted to expand their operations into the German market.
Their goal was to identify German companies involved in electrical installations and electrical engineering projects that might need additional contractors or specialized electrical services
Traditional approaches hit a dead end
The company initially tried several conventional methods for identifying potential German partners:
- Industry directories and NACE classifications: Categories like “Electrical installation” (43.21) were too general, returning thousands of companies across Germany with little ability to determine which might be most suitable for partnership.
- Online business directories: These provided basic information but lacked sufficient detail about company specializations and rarely offered direct contact information for decision-makers.
- Trade publications and websites: While these occasionally provided leads, the process of manually extracting and organizing contact information was extremely time-consuming.
- Cold outreach based on general searches: The company attempted some initial outreach based on general online searches, but the response rate was poor due to poor targeting.
The Intedat Search solution
The company decided to try Intedat Search, which completely transformed their approach to finding German partners:
- They began by searching for “Elektromontagen” (electrical installations) in Germany.
Intedat Search – entering the KW and the target country
- In less than an hour, they received a list of 185 manufacturers ranked by relevance, with 105 results including direct contact information.
Intedat Search – search results
- They continued with a second search for “Elektroinstallationbau” (electrical installation construction) to capture a slightly different segment of the market.
- This search yielded an additional 131 highly relevant companies, with minimal overlap from the first search, providing a comprehensive view of the market.
- The company details included information about size, location, and specialization for all results. Many of the companies also featured direct contacts to operations managers and project leaders, providing valuable access to key decision-makers where available.
Real business results
The Slovak electrical contractor was able to use these targeted results to launch a successful market entry campaign:
- Precise targeting: By focusing only on companies that specifically mentioned electrical installation work, they ensured their outreach was relevant to recipients.
- Efficient market research: What would have taken weeks of manual research was accomplished in under an hour.
- Direct access to decision-makers: Instead of navigating gatekeepers, they could reach out directly to relevant department heads and project managers.
- Regional specialization: They were able to identify clusters of potential clients in specific German regions, allowing them to plan targeted business trips more efficiently.
Intedat Search – company details
Why Intedat Search outperforms traditional databases and AI tools
| Common B2B Databases | ChatGPT and Similar Tools | Intedat Search |
| ❌ Only broad industry categories (many irrelevant companies) | ❌ Limited number of found companies | ✅ Search by products/services = relevant and sufficient company list |
| ❌ Generic company contacts | ❌ Generic company contacts | ✅ General contacts + decision-maker contact details |
| ❌ No relevance-based sorting | ❌ Limited relevance within a small dataset | ✅ Results sorted by relevance in minutes |
| ❌ Outdated data | ❌ Occasionally fabricated data (“hallucinations”) | ✅ Up-to-date data at the moment of search |
Expanding your business across borders
Whether you’re an electrical contractor, specialized electrical service provider, or any other business looking to expand into new markets, Intedat Search helps you:
- Find companies with specific electrical requirements or specializations
- Connect directly with relevant project managers and technical decision-makers
- Identify regional clusters of potential partners for efficient business travel
- Enter new markets with a precisely targeted approach instead of costly mass marketing
Ready to find your ideal business partners in Germany or beyond?
Try Intedat Search today and discover how precisely targeted business development can transform your international growth strategy.
