Tips and tricks11. 1. 2024

Robotypes from the B2B world: 2. The answer to the basic question of emailing? 42!

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Any fan of The Hitchhiker’s Guide to the Galaxy knows that 42 is the answer to the fundamental question of life, the universe and everything.

But nowhere in Douglas Adams ‘ work do you read that the same digit also represents the answer to the basic question of e-mailing, i.e.:

According to HubSpot’s 2021 stats, how many dollars does every dollar invested in email marketing earn you?

That’s right.

Every dollar invested in (quality) emailing earns you $42.

That’s already a reason to consider email marketing, don’t you think?

(Source: 8 Ways to Build Relationships Through Email Marketing article on bluefrontiers)

Appendix: According to 2023 statistics, this amount (called ROI – return on investment) has decreased to “only” $36.

It’s still a pretty good number, though.

 

Previous robotip: Content marketing in numbers

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