Robot tips from the B2B world: 1. Content marketing in numbers
Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.
Content is king, Bill Gates wrote back in 1996. But does it also apply in the B2B world? In other words, is it worth creating quality content in the B2B world as well?
The answer will be offered by a successful infographic from the Demand Metric server.
What, among other things, interested us
- 91% of B2B marketers use content marketing (5% more than B2C marketers)
- 62% of companies outsource content creation
- content marketing is 62% cheaper than traditional marketing (brings approx. 3x more leads)
- 70% of people would rather learn about a company from an article than from an ad
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