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Tips and tricks1. 4. 2025

Robotips from the B2B World: 35. Why videos dominate B2B marketing strategies

Did you know that 70% of B2B buyers watch videos throughout their purchasing journey?

Video content has become a key element in successful B2B marketing.

Here’s why: 90% of B2B buyers prefer video as their format of choice when learning about products and services.

This data comes from 39 Crucial B2B Marketing Statistics on SellersCommerce.

Additional insights from the research:

  • Product demos and reviews are the most popular video content (39% each)
  • 52% of B2B marketers report that video delivers their highest ROI
  • 87% of companies using video marketing link it directly to sales growth

What does it mean for you? If video isn’t part of your B2B strategy yet, you’re missing valuable opportunities.

How to use video effectively:

  • Create clear product demonstrations
  • Include customer testimonials to build credibility
  • Develop educational content that showcases your expertise
  • Keep videos professional but authentic

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  • We will find out the number of your potential clients or suppliers
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Why to expand with us?

  • 10 years of experience
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What do our clients say about us?

"We develop and manufacture packaging for all sectors of industry. With the help of Intedat we reached potential customers in Europe and we are very satisfied with the campaign. From the segments addressed, we are receiving inquiries and requests for supply options."

Michal Turoň

Michal Turoň
Sales Director

"We specialise in the production of machined parts including surface treatments. Intedat offered our capacity to engineering companies in Germany and Switzerland. As a result, new orders exceeding 50 KEUR were placed. We are negotiating with other customers."

Lukáš Jírový

Lukáš Jírový
Managing Director

"I am pleasantly surprised by the result of the cooperation with Intedat. Their approach is professional. The application is very good. It makes it easier to work with leads and has analytics. We have an overview of how many companies have been approached and how many have expressed interest in our products."

Antonín Vlček

Antonín Vlček
Sales Director

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