Robotics from the B2B world: 26. Almost half of recipients read your email on their mobile phone
Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.
Did you know that 43% of recipients read your email on a mobile device?
This figure, based on data from Statista , appeared in the article 40+ B2B Sales Statistics to Kickstart Your 2024 Sales Strategy on the website of the Seamless.AI agency.
What does this mean for you? Take this into account and optimize your emails for mobile viewing .
This means, among other things,
- Write concisely and to the point. Use short sentences.
- Don’t send large attachments. They may not display properly.
- Stay professional. Even if you want to be concise, you’re still writing a business email, not a text message.
If you manage to balance brevity and professionalism, your emails will be easy for recipients to read on both computers and mobile devices.
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