Robot types from the B2B world: 34.  Up to 70  % of the purchasing process will take place without you

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Do you know how much of the buying process B2B customers go through before they even contact a marketer? According to statistics, it’s 57 to 70%!

You can find this figure on the SellersCommerce website in Article 39 of Crucial B2B Marketing Statistics .

What does this mean for you as a seller?

• Buyers today have much more control over the purchasing process than before
• Before they contact you, they study a lot of content, read reviews, and consult with experts.
• By the time they contact you, their decision-making process is largely complete.

What about that?

The key to success is quality omnichannel marketing . Your customers choose the channels through which they reach you – they start on the website, continue on social networks and end with third-party reviews.

Therefore, remember these principles:

• Pay attention to how you present yourself in the online world
• Offer valuable content on all platforms
• Provide customers with enough information to make an informed decision

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