---
title: "Robotypes from the B2B world: 4. How expensive is it to lose a client? - Intedat"
description: "Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing."
---

1.  [Home](/en/)
2.  [Blog](/en/blog/)
3.  [Tips & tricks](/en/blog/tips/)
4.  Robotypes from the B2B world: 4. How expensive is it to lose a client?

Tips & tricks 18\. 1. 2024

# Robotypes from the B2B world: 4. How expensive is it to lose a client?

![Robotypes from the B2B world: 4. How expensive is it to lose a client?](/_astro/proc-firmy-outsourcuji-b2b-prodej.Cizh5nmz_Z1F8oYM.webp)

Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.

In the article [_“The Value of Keeping the Right Customers_](https://hbr.org/2014/10/the-value-of-keeping-the-right-customers)“, author Amy Gallo refers to [a study by](https://media.bain.com/Images/BB_Prescription_cutting_costs.pdf) Frederick Reichheld.

It shows that if you (specifically in financial services) manage to **retain 5% more customers, your profits increase by 25%**.

#### How’s that?

*   Because loyal (and satisfied) customers will in many cases **buy** more and more from you.
*   Because loyal (and satisfied) customers **will not run to** the competition **for a few crowns**.
*   Because loyal (and satisfied) customers will be happy **to recommend** you further.

Add to this the well-known fact that it is up to ten times more expensive to acquire a new customer than to keep an existing one, and you have a clear picture:

**Be sure to pamper your existing clients.**

It will pay off.

**Previous robotip: [Five risks associated with discounts](/en/robots-from-the-world-b2b-3-five-risks-associated-with-reductions/)**

#### Do you want to get new clients or suppliers?

[  
**Contact us**  
](/en/contact/)to arrange a no-obligation consultation.

## Other similar articles

![Robotypes from the B2B world: 5. How to explore the market and not spend a fortune?](/_astro/proc-firmy-outsourcuji-b2b-prodej.Cizh5nmz_Z1F8oYM.webp)

Tips & tricks 25\. 1. 2024

### [Robotypes from the B2B world: 5. How to explore the market and not spend a fortune?](/en/robotypes-from-the-b2b-world-5-how-to-explore-the-market-and-not-spend-a-fortune/)

Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.

![Robotypes from the B2B world: 3. Five risks associated with discounts](/_astro/proc-firmy-outsourcuji-b2b-prodej.Cizh5nmz_Z1F8oYM.webp)

Tips & tricks 16\. 1. 2024

### [Robotypes from the B2B world: 3. Five risks associated with discounts](/en/robots-from-the-world-b2b-3-five-risks-associated-with-reductions/)

Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.

![Robotypes from the B2B world: 2. The answer to the basic question of emailing? 42!](/_astro/proc-firmy-outsourcuji-b2b-prodej.Cizh5nmz_Z1F8oYM.webp)

Tips & tricks 11\. 1. 2024

### [Robotypes from the B2B world: 2. The answer to the basic question of emailing? 42!](/en/robots-from-the-world-b2b-2-answer-the-basic-question-emailing-42/)

Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.

## In a few minutes you'll see companies worth reaching out to.

Your work emailTry for free

or

 [![Google](/_astro/google-mark.CYhr9-73_CVRw2.svg) Continue with Google](https://my.intedat.com/signup?provider=google&language=en) [![Microsoft](/_astro/microsoft-mark.CxZtco8J_101FBa.svg) Continue with Microsoft](https://my.intedat.com/signup?provider=microsoft&language=en)

By signing up you agree to our [Terms of Service](/en/terms-and-conditions/) and [Privacy Policy](/en/privacy-policy/).

No card required. Cancel anytime.