---
title: "Robotics from the B2B world: 28.  Should you talk more or listen more? - Intedat"
description: "Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing."
---

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4.  Robotics from the B2B world: 28.  Should you talk more or listen more?

Tips & tricks 28\. 11. 2024

# Robotics from the B2B world: 28.  Should you talk more or listen more?

![Robotics from the B2B world: 28.  Should you talk more or listen more?](/_astro/proc-firmy-outsourcuji-b2b-prodej.Cizh5nmz_Z1F8oYM.webp)

Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.

Do you know the saying “listen twice as much as you talk”? Surprisingly, it doesn’t apply to **cold calls** (i.e. first, unannounced phone calls)!

This is according to statistics presented in the article [_30 Mind-Blowing Sales Stats That Will Change The Way You Sell_](https://www.gong.io/blog/sales-stats/) on the Gong.io website.

According to them, salespeople who **talk 55% of the time** (and only **listen 45% of the time** ) are more successful at cold calling.

Conversely, less successful salespeople talk only 42% of the time and listen 58% of the time.

#### Why is it like this?

The goal of a cold call is not to explore the customer’s needs in detail. The goal is usually to arrange a meeting.

**And for this you need:**

*   Introduce yourself and your offer.
*   Explain the benefits of the meeting.
*   To interest and convince.

There will be time for a detailed needs assessment at the scheduled meeting.

**Previous robotip: [Don’t push the saw the first time](/robotipy-ze-sveta-b2b-27-napoprve-netlacte-na-pilu/)**

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