---
title: "Robot types from the B2B world: 33.  Smarketing  – a connection that works - Intedat"
description: "Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing."
---

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4.  Robot types from the B2B world: 33.  Smarketing  – a connection that works

Tips & tricks 13\. 2. 2025

# Robot types from the B2B world: 33.  Smarketing  – a connection that works

![Robot types from the B2B world: 33.  Smarketing  – a connection that works](/_astro/proc-firmy-outsourcuji-b2b-prodej.Cizh5nmz_Z1F8oYM.webp)

Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.

It’s an interesting number. Salespeople from companies where sales and marketing teams are well-connected have **a 103% higher chance of meeting their goals** than salespeople from companies where this connection doesn’t work.

This figure appears in _[HubSpot’s 2024 State of Sales Report](https://blog.hubspot.com/sales/hubspot-sales-strategy-report) ._

It clearly shows how important the collaboration between sales and marketing is – a connection for which the term **smarketing** is starting to be used.

#### **And what specifically do salespeople need most from marketing? According to the survey, these are:**

*   Better quality leads (43% of respondents)
*   Agreement on goals and strategy (39%)
*   Better overview of the marketing content being created (35%)

**A CRM system** is a great helper in connecting sales and marketing.

Companies that actively use it have a 79% higher chance that their sales and marketing teams will work well together.

**Previous robotip: [Existing customers = 72% of sales](/en/robot-types-from-the-b2b-world-32-existing-customers-72-of-sales/)**

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Tips & tricks 23\. 1. 2025

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Tips & tricks 16\. 1. 2025

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### [Robot types from the B2B world: 30.  Where do the best leads come from?](/en/robot-types-from-the-b2b-world-30-where-do-the-best-leads-come-from/)

Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.

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