---
title: "Robot types from the B2B world: 11.  As in  B2B world to get great reviews? - Intedat"
description: "Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing."
---

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4.  Robot types from the B2B world: 11.  As in  B2B world to get great reviews?

Tips & tricks 26\. 3. 2024

# Robot types from the B2B world: 11.  As in  B2B world to get great reviews?

![Robot types from the B2B world: 11.  As in  B2B world to get great reviews?](/_astro/proc-firmy-outsourcuji-b2b-prodej.Cizh5nmz_Z1F8oYM.webp)

Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.

Perhaps no marketing tool is as effective as positive, concrete statements from satisfied clients. Whether in the form of text or (even better) video.

#### Quality references:

*   they will give your brand credibility,
*   will increase your authenticity,
*   they can shorten the sales cycle.

Damon Chen wrote a few handy tips on how to get great references in a B2B environment in the article [_“9 simple ways to capture B2B customer testimonials for better sales”_](https://testimonial.to/resources/tips-to-capture-b2b-testimonials) on the Testimonial.to server.

#### Use the first three tips even before you ask for a reference:

*   Choose the right customers.
*   Ask the right questions.
*   Use the right tools.

#### Among other recommendations we choose:

*   **Try to make it easy for customers to say yes.** (For example, by answering three questions they might have: “How much time will it take?” “Will we see the questions in advance?” “Will we be able to review and approve the reference before publishing?”)
*   **Never prepare references for your customers.** (Unless they outright reject such a procedure, you will deprive their statement of authenticity.)
*   **Use every feedback to improve the customer experience.** (In addition to positive reviews, you may also receive some negative ones. Accept constructive criticism and address issues as soon as possible.)
*   **Use positive client feedback not only on the website, but also in other marketing materials.**

**Previous robotip: [Why companies outsource B2B sales](/en/robot-types-from-the-b2b-world-10-why-companies-outsource-b2b-sales/)**

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